Marketing and Events Associate

Posted: 11/20/2022

The Marketing and Events Associate is responsible for: developing and implementing programs to support the business development activities of the affiliates of Tompkins Financial, managing virtual and in person events across the Tompkins footprint; achieving goals as established in the Marketing Sales and Service Effectiveness group's annual operating plan.



Primary Responsibilities:

  • The Marketing and Events Associate provides strategic direction and technical support for regional community relations, business development, promotions and events for the affiliates of Tompkins Financial Corporation
    • With oversight from the Marketing Manager, leads assigned project and task implementation
    • Employs project management techniques to ensure completion of projects on schedule and on budget. Scopes and analyzes project requirements and develops cost estimates
    • Partners with market leaders to identify opportunities for events and promotions
    • Provides strategic direction and technical support for business development activities, promotions and events for the affiliates of Tompkins Financial
    • Acts as the Voice of the Customer in the implementation of new initiatives to ensure consistency with the brand promise
  • Executes tactical elements of the Annual Marketing calendar:
    • Prepares and distributes materials relating to press releases, presentations, promotions, communications and advertising.
    • Implements the content of Tompkins social media programs, including Facebook, Instagram, LinkedIn, and the company blog
    • Supports the creation and distribution of direct mail and electronic mail programs, including the MasterCard program and Tompkins Email program.
      • Creates emails with content from Creative Content Specialist and Communications Specialist
      • Works with the Digital Marketing Manager to identify and implement email marketing automation workflows
      • Works with Marketing Efficiency to develop contact lists
      • Produces and sends internal communications to stakeholders
    • Leads the planning and execution of internal and external live and virtual events, such as trade shows, community outreach, mortgage seminars, sales banquets, and community events
      • Partners with appropriate staff to generate ideas
      • Coordinates with media and PR agencies to promote events
      • Coordinates with Content Program and Communications Specialists to ensure events are integrated appropriately with other marketing initiatives
      • Coordinates resources and staff to set up and work at events, as needed
  • Supports the Creative Content Specialist in creating digital and ATM screens, TConnect banners and Community ads, advertising, brochures, flyers, handouts, postcards, and other printed material; works with printers to produce and distribute final product.
  • Works with the Compliance department to ensure all assigned customer-facing materials are approved via the Compliance database before deployment
  • Complies with established operating policies and procedures in order to maintain adequate controls and to support the company's adherence to outside regulatory requirements.
  • Collects biographical data from new employees as required and coordinates professional photos for same
  • Solicits video and photo content from employees to be used in social media program and produces video content as required
  • Responsible for data input, maintenance and reporting for various systems. Processes assigned invoices as required
  • Maintains departmental files for audits by regulatory agencies
  • Attends, and represents the company at various community, business, and educational functions to develop an awareness of the company's services, and to strengthen the company brand image.
  • Maintains appropriate records and provides assigned reports.
  • Performs other duties, as assigned.


Required Qualifications:

  • Bachelor's degree in marketing, public relations or communications, or equivalent Associate’s degree with 2 years of relevant experience.
  • 1-3 years of experience in event planning/sales/media/public relations-related positions is required. Experience in financial services industry preferred.
  • Ability to take the initiative to manage workload and work independently on projects and assignments, as well as within a team environment.
  • Proficient composition skills; ability to write effective news releases and develop advertisements and brochures;
  • Proficient computer skills; familiarity with MS Office, content creation (such as HubSpot), and media tracking, and graphic design software programs.
  • Current working knowledge of advertising and media outlets; familiar with adaptive visual and auditory skills.
  • Proficient interpersonal relations, communication, and public relations skills;
  • May require 1-2 days per quarter overnight travel in order to provide service at company locations.
  • Valid Driver’s License


Physical Requirements:

Requires the ability to lift 0-10 lbs. on a frequent basis. Movement that may be required for a prolonged period of time, includes, but is not limited to: sitting, standing, bending, leaning, pushing, reaching and keying/data entry/typing as is common and typical in a branch/office environment.



Equal Employment Opportunity/Affirmative Action Employer Tompkins Financial Corporation is committed to the hiring, advancement and fair treatment of all individuals without regard to race, color, creed, religion, age, sex, national origin, disability, veteran status, marital status, family status, gender identity or expression, sexual orientation, and genetic information, or any other protected status in accordance with applicable federal and state laws.