Presented by Greg Lindberg of the Small Business Administration
How to identify your best customers. Understand what your customers want Why you, as a small business, are best suited to meet your customers needs How to reduce the penalties of doing business with a small business The natural advantages of a small business and how to market them Learn to use all Marketing tools available to you. Many are free or low cost. Understand how suppliers and distributors can help leverage your small business advantage Recognize small business promotional challenges in tough times and how to overcome them.